Keywords and Keyword Phrases
The Key To Your Success
Spiders determine a web site's relevancy based on the keywords and keyword phrases that appear throughout the site. Points are awarded based on such factors as how many times the keyword is repeated, where the keywords appear, how the keywords are used, and how the keywords are positioned in relation to one another.
Sites can also be penalized for improper use of keywords. For example, sites that repeat a keyword upteen gazillion times in the hope of ranking higher, will inevitably find that they don't. So, obviously, your objective should be to optimize the use of keywords through a balanced approach.
In doing so, let's consider some places where keywords could possibly be placed.
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As you can see, we have a lot of places to put keywords. Do the spiders read a keyword every time you put one in one of the places above? Who really knows? The trick is in figuring out what keywords to use, were to use them, and in what proportion your primary keywords should relate to the rest of your site's content - without getting in trouble.
Stop Words and Filter Words
There are some words which should not be used at all.
Stop Words (often confused with Filter words) will stop a spider dead in it's tracks. As you might guess, Stop Words are generally of a pornographic nature. If a spider hits one of these words, he may delete your site from the index. So, just behave yourself and you should be fine.
Filter Words, on the other hand, are words which are so commonplace that they have little or no value. Examples include words like "a, the, and, or." These are ignored to save disc space on the search engine server. However, words that form phrases such as "home page" might also be considered filter words. When selecting keywords, keep this in mind.
So, now that you know where you might place your keywords and which ones you shouldn't use, let's figure out how to select the right ones for your web site.
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