Keywords Continued....
Selecting Primary Keywords and Phrases
The process of selecting keywords should begin with an open and honest evaluation of what your site is about. Remember, you want to define the site - not define your most hoped for audience. Also, defining your site in this manner can be especially helpful to you when submitting your site to directories like Yahoo. It forces you to define where you should be placed.
If you ask most people what their site is about, they'll probably give you a one or two word answer. Unfortunately, there are probably a million other web sites out there fighting for the same two words. Consequently, you have to go beyond that.
Let's consider a hypothetical site for a guy named Gary, who sells fishing reels out of the back of his truck on the weekends. That may sound small time, but Gary has access to Federal Express, he can accept credit cards, and he also has a killer web site.
Here is how Gary put together his Keywords.
reels reels reels reels reels reels fishing fishing fishing fishing fishing saltwater saltwater saltwater saltwater deep sea deep sea deep sea discount discount Gary's In all cases, the farther you can go to the right the better. Also, read the last column up from the bottom. We've formed a complete phrase.
Going Head's Up With The Big Guys
Lastly, let's compare how Gary's keyword string stacks up against his "big guy" competition. To do so, let's look at how Gary configured his keywords.
Note - this is not the correct code syntax for the keyword meta tag. This is for example.Gary vs. The Big Guys
<keyword - Gary's discount deep sea saltwater fishing reels>
vs.
<keyword - fishing, discount, reels, saltwater, discount>A person searching for "saltwater fishing reels" would be more likely to pull Gary's site up first because the words are positioned next to each other. That is what makes 'phrases' and not 'keywords' so important.
Click our link below to read about getting your own Search Engine
